About us

Hospitality, the way it was meant to be.

Goodwick Hosting is a full-service short-term rental management company founded in 2019 by Sebastian Perez. We help property owners maximize revenue while delivering exceptional guest experiences through expert property management, dynamic pricing, and hands-on hospitality.

With a portfolio of luxury vacation rentals and corporate housing accommodations, we handle everything from marketing and guest communication to operations and maintenance. By combining industry-leading technology, local expertise, and personalized service, we create seamless experiences for both owners and guests.

At Goodwick Hosting, we treat every property as if it were our own—protecting assets, increasing profitability, and creating stays guests remember. Our mission is simple: help owners unlock the full potential of their properties without the day-to-day stress of managing them.

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Our Vision

To build a business that delivers a consistently high-quality homestay experience — the preferred choice for travelers — while setting the standard for performance and professionalism in residential and commercial property management for the success of our clients and guests.

Our Mission

Goodwick Hosting is committed to delivering luxury accommodations paired with top-class hosting services and stress-free property management across West Palm Beach and South Florida. We keep your investment in "sale-ready" condition year round while carrying your property at current market rates.

Leadership

Meet the people behind Goodwick.

Sebastian Perez

Founder & CEO

Sebastian Perez

Sebastian is the founder of Goodwick Hosting, a boutique vacation rental management company based in West Palm Beach that operates 25+ properties across South Florida at 80-90% occupancy year-round.

After scaling Goodwick from zero to a multi-seven-figure portfolio over five years, Sebastian has become one of the most recognized operators in the short-term rental industry — having coached hundreds of students in the Airbnb space and spoken on stage at Airbnb conferences as a featured speaker. His systems, strategies, and operational frameworks have helped investors and entrepreneurs across the country build and scale their own STR businesses.

At Goodwick, that same expertise gets applied directly to every property under management — from dynamic pricing and AI-powered guest communication to professional photography, interior design, and hands-on local operations. The result is a portfolio that consistently runs at 80-90% occupancy backed by thousands of five-star reviews.

Beyond the business, Sebastian is a health and performance advocate, world traveler, and firm believer that great hospitality starts with genuinely caring about people — guests and owners alike.

Erika Pagan

COO

Erika Pagan

Erika is the operational architect behind Goodwick Hosting's growth, leading the systems, technology, and teams that power one of South Florida's most recognized boutique vacation rental management companies. As Chief Operating Officer, she oversees the operational infrastructure behind a portfolio of 25+ vacation rentals, ensuring exceptional guest experiences while helping property owners maximize performance and returns.

An Industrial Engineer by training, Erika spent over eight years leading large-scale technology and business transformation initiatives for a global consulting firm and one of Puerto Rico's largest financial institutions. Her expertise spans operations, project management, process optimization, and enterprise technology implementations.

Since entering the short-term rental industry in 2022, Erika has been instrumental in building the systems, workflows, and operational frameworks that support thousands of guest stays each year. From AI-powered guest communication and automation to team coordination, quality control, and owner reporting, she focuses on creating efficient processes that enable Goodwick to scale with consistency and precision.

Known for her analytical mindset and focus on continuous improvement, Erika blends corporate-level operations with hands-on hospitality to maintain high standards as Goodwick grows. She leverages technology, automation, and data to create seamless experiences across guests, owners, and team members.

Outside of work, Erika enjoys traveling the world, playing tennis and pickleball, spending time at the beach, and making memories with family and friends.

Our values

The four things we won't compromise.

Hospitality

Every guest is treated like our own — because reputation is everything.

Integrity

Clear pricing, honest reporting, real numbers. No surprises, ever.

Excellence

We're obsessed with the metrics that move your bottom line.

Commitment

We treat your home like ours — because trust is earned in the details.

20,000+

Stays managed

4.9★

Avg guest rating

2

Markets served

24/7

Owner support